Andrew Upton

Andrew Upton · Marketing Manager · Toronto, Canada

I build the marketing systems behind brands, partnerships and growth.

5+ years across paid media, SEO, social, email and marketing operations for home services, education, nonprofit and media brands. I've led brand launches and rebrands and been accountable for seven-figure media budgets at Canada First and Legacy+, using data and AI-driven workflows to allocate spend against revenue and cost-per-lead targets.

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Brands and partners I've worked with

Experience

Three roles and 25 brands and partners, most recent first. Open a role's brands and partners to see the photos and my part in the work.

How I work with teams

Systems first. I build the infrastructure that makes marketing work: CRM, lifecycle automation, attribution and reporting leadership can trust.

The translator. I turn what the platforms and data are saying into something creative, sales and executive teams can act on.

Relationship-driven. I've built partnerships across leagues, media companies and mission-driven organizations, keeping creative, media and vendor teams aligned to the same deadline.

AI-powered. I build AI workflows that let smaller teams operate like bigger ones. At Legacy+, they edited and captioned most of our social content.

Who I am

Based in
Toronto, Canada
Education
Bachelor of Management, University of British Columbia
Study abroad
Universitat Pompeu Fabra, Barcelona

I'm Andrew, a Toronto-based marketer who likes building the machinery behind the work as much as the work itself. I studied management at UBC, spent a semester in Barcelona, and have spent the years since inside fast-moving teams: running marketing operations for a national education program at WE Charity, owning brand, social and partner activations across 10+ accounts at Legacy+, and leading a six-person team through a full brand transition at Canada First. I do my best work alongside creative, sales and executive teams.

I'm a regular at the chessboard, which is probably where my love of strategy started. I follow F1 closely and cheer for the Leafs and the Cowboys, which has taught me more about long-term optimism than any campaign ever could.

I love the outdoors, so you'll usually find me sailing on Georgian Bay, out on the golf course or on a trail with my dog, Benji. Otherwise, I'm trying new restaurants, cooking at home or rewatching a classic movie. I run and swim to clear my head, travel with a camera whenever I can, from Kauai and Colorado to Norway and Italy, and I'm always building something on the side; I like starting things as much as growing them.

Let's talk about the role.

Email
Andrew@theuptons.com
Phone
905.703.1325
Connect on LinkedIn